Cassette
Creating a bridge between streaming platforms makes it much easier to switch.
Creating a bridge between streaming platforms makes it much easier to switch.
Creating a bridge between streaming platforms makes it much easier to switch.
Cassette founders had a vision of a future in which the Spotify girls and Apple Music bros could freely share music with each other.
Knowing that Spotify's biggest moat against competitors is migration friction, I helped the Cassette founders visually brand this vision and bring it to life by a one-click migration experience for songs/playlists - lowering platform switching costs and enabling growth for competitors.
Cassette founders had a vision of a future in which the Spotify girls and Apple Music bros could freely share music with each other.
Knowing that Spotify's biggest moat against competitors is migration friction, I helped the Cassette founders visually brand this vision and bring it to life by a one-click migration experience for songs/playlists - lowering platform switching costs and enabling growth for competitors.
Cassette founders had a vision of a future in which the Spotify girls and Apple Music bros could freely share music with each other.
Knowing that Spotify's biggest moat against competitors is migration friction, I helped the Cassette founders visually brand this vision and bring it to life by a one-click migration experience for songs/playlists - lowering platform switching costs and enabling growth for competitors.
Process
Retro aesthetic with a modern twist
Retro aesthetic with a modern twist
Cassette founders indicated they wanted the app to have a retro feel à la 90s cartoons but still feel modern enough to inspire confidence.
I chose beige, dark, and red colors, along with the fonts Teko and Atkinson Hyperbole to create a playful, retro-inspired aesthetic with a modern twist.
Cassette founders indicated they wanted the app to have a retro feel à la 90s cartoons but still feel modern enough to inspire confidence.
I chose beige, dark, and red colors, along with the fonts Teko and Atkinson Hyperbole to create a playful, retro-inspired aesthetic with a modern twist.
Cassette founders indicated they wanted the app to have a retro feel à la 90s cartoons but still feel modern enough to inspire confidence.
I chose beige, dark, and red colors, along with the fonts Teko and Atkinson Hyperbole to create a playful, retro-inspired aesthetic with a modern twist.
A "show, don't tell" approach
A "show, don't tell" approach
In talking to the founders, I felt that the power of the Cassette web app would sell itself to users.
I kept the landing page minimal and focused on users/page visitors converting songs and playlist links to other platforms, rather than a longer lander espousing the benefits of using Cassette.
In talking to the founders, I felt that the power of the Cassette web app would sell itself to users.
I kept the landing page minimal and focused on users/page visitors converting songs and playlist links to other platforms, rather than a longer lander espousing the benefits of using Cassette.
In talking to the founders, I felt that the power of the Cassette web app would sell itself to users.
I kept the landing page minimal and focused on users/page visitors converting songs and playlist links to other platforms, rather than a longer lander espousing the benefits of using Cassette.
Outcomes
99.8%
less time to migrate a playlist
99.8%
less time to migrate a playlist
Q1 2026
Scheduled launch
Q1 2026
Scheduled launch
The estimated time to convert a 5,000 song playlist from one streaming platform to another has been reduced from approximately 40 hours to 5 minutes - a 99.8% reduction.
After receiving rave reviews from Cassette co-founders and their technical advisor, the app is scheduled to launch at the end of Q1 2026.
The estimated time to convert a 5,000 song playlist from one streaming platform to another has been reduced from approximately 40 hours to 5 minutes - a 99.8% reduction.
After receiving rave reviews from Cassette co-founders and their technical advisor, the app is scheduled to launch at the end of Q1 2026.
The estimated time to convert a 5,000 song playlist from one streaming platform to another has been reduced from approximately 40 hours to 5 minutes - a 99.8% reduction.
After receiving rave reviews from Cassette co-founders and their technical advisor, the app is scheduled to launch at the end of Q1 2026.
Say hello
Let's talk
Let's talk
Let's talk
Looking for someone that can drive measurable outcomes, but also values clarity and craft? Get in touch.
Open to full-time roles and fractional assignments.
Remote or On-Site in Phoenix, AZ metro area preferred, able to relocate for the right opportunity.
Looking for someone that can drive measurable outcomes, but also values clarity and craft? Get in touch.
Open to full-time roles and fractional assignments.
Remote or On-Site in Phoenix, AZ metro area preferred, able to relocate for the right opportunity.
Made with Framer
© 2026
Made with Framer
© 2026